FAQ

What is Calm Tech Certified™?

Calm Tech Certified™ is a rigorous evaluation and certification program that assesses how well products work with human attention rather than against it. The certification represents a commitment to excellence in design and user experience, focusing on creating technology that exists harmoniously with users' lives.

How long does certification take?

The standard certification process can be completed in as little as two weeks. Timeline may vary based on:

Product complexity
Documentation readiness
Team availability for reviews
Need for product modifications

Contact us to schedule a time to talk about your product's specific needs

What are the benefits of certification?

Industry Recognition: Demonstrate your company's commitment to excellence in design
Competitive Advantage: Differentiate products in crowded markets
Marketing and PR Opportunities: Access to collaborative marketing strategies and PR support
Ongoing Support: Optional access to advisory team expertise
A social network of like-minded companies and invitations to industry events

What types of products can be certified?

Certification is available for a wide range of categories including:

Smart Appliances
Transportation
Electronics
Artificial Intelligence
Automotive
Health
Homes
Hotels and Restaurants
Museums
Education

Notice: At this time we aren't focusing on offering certification for purely-software products.

Success Stories

Can you share examples of successful certifications?

Some of the products CTI has certified are as follows:

ReMarkable Paper Pro (Norway)
TimeTimer (USA)
Award-winning mui Board Gen 2 (Japan)
Airthings View Plus (Norway)
Daylight Computer (USA)
Unpluq Tag (Spain)

What do clients say about the process?

Client feedback highlights:

Improved product design
Enhanced user satisfaction
Market differentiation
Increased brand value
Stronger customer loyalty
Better user engagement

You can see some client testimonials on our home page

What does the 81-point specification process involve?

Our comprehensive evaluation examines products across six major categories:

Attention: How the product manages and respects user attention
Periphery: Use of peripheral awareness and ambient information
Robustness: Product durability and failure handling
Light: Implementation of lighting elements
Sound: Audio design and noise management
Materials: Quality and appropriateness of materials used

How can I get started with certification?

Contact Us to get started.

Marketing and PR Collaboration

How do you support post-certification marketing?

We provide:

Joint press release development
Social media campaign support
Case study creation
Success story documentation
Industry publication outreach
Marketing collateral guidelines

Are there opportunities for further collaboration?

Additional partnership opportunities include:

Joint research initiatives
Product development collaboration
Industry event participation
Speaking engagements
Knowledge sharing programs
Innovation partnerships

Contact Us for more.

What is a Review Lab?

A Review Lab is a process designed to review products before they're launched by your company*. This is a pre-process that can help products pass certification early in the design process. Review Lab customers can benefit from an in-office visit, workshop and report card highlighting product opportunities.

*We understand the nature of reviewing products in competitive markets. Calm Tech Institute is happy to sign Confidentiality Agreements prior to product review.

How much does a workshop cost?

Workshop pricing depends on the size of the group, duration of the workshop, and your company's goals. Contact us with your organization's needs.

What's Covered in a Calm Tech Workshop?

Our workshops blend theoretical foundations with practical application, helping teams across all verticals implement the principles of Calm Technology.

Led by TED speaker and Calm Technology pioneer Amber Case, our workshops provide hands-on training in designing technology that works harmoniously with human attention.

Through interactive sessions and real-world examples, participants gain the tools and insights needed to create more thoughtful, user-centered products that stand out in today's crowded market.

Whether you're developing smart appliances, digital interfaces, or AI systems, you'll learn actionable practices to create products that enhance rather than interrupt your users' lives.

Product Team Workshops are interactive sessions designed specifically for product teams across different verticals, focusing on:

Hands-on exploration of Calm Tech Principles
Practical application in product development
Methods for designing experiences that work with human attention
Integration into existing development processes

Combined Programs

Workshops can be combined with:

Keynote presentations
Product reviews
Custom consulting sessions

Workshop Components

Foundations

Introduction to Calm Technology principles
Understanding human attention in design
Core concepts of peripheral engagement
Best practices for calm user experiences

Practical Applications

Real-world case studies
Hands-on design exercises
Team collaboration opportunities
Implementation strategies

Product Development Integration

Methods for incorporating Calm Tech principles into:

Product ideation
Development lifecycle
Launch planning
Post-launch evaluation

Customization Options

Industry-specific focus
Team size adaptation
Vertical-specific content
Organization-specific challenges

Add-on Programs

Product Review Integration

Detailed analysis of current products
Identification of improvement opportunities
Action plan development
Implementation roadmap creation

Team Development

Cross-functional collaboration techniques
Communication strategies
Process integration methods
Best practices for different roles

Post-Workshop Support

Follow-up consultation options
Resource access
Implementation guidance
Progress evaluation

Workshop Formats

Delivery Options

In-person sessions
Virtual workshops
Hybrid programs
Custom arrangements

Duration Options

Single-day intensive
Multi-day programs
Ongoing consultation series
Custom scheduling

Outcomes and Deliverables

Knowledge Transfer

Understanding of Calm Technology principles
Practical application methods
Implementation strategies
Evaluation techniques

Actionable Tools

Design frameworks
Assessment criteria
Implementation guides
Process templates

Strategic Planning

Integration roadmap
Action plans
Success metrics
Evaluation criteria

Staet the Booking Process

Contact us to start booking a workshop.

Where is the Calm Tech Institute Located?

Calm Tech Institute is a Global Organization with offices in New York and Kyoto, Japan.

How can I learn more about Calm Technology?

Read about our Principles of Calm Technology
Read "Calm Technology: Principles and Patterns for Non-Intrusive Design" (2015, O'Reilly Books)
Schedule a Workshop or Review Lab

I'm a Student Interested in Calm Technology

We're so excited that you're working on Calm Technology!

CTI is currently working on a course dedicated to supporting emerging Calm Tech practitioners. You can register your interest here.

I have question that hasn't been answered in the FAQ

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