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Program Overview
Introducing Calm Tech Certified™
Calm Tech Certified™ ranks products on their use of attention, periphery, robustness, light, sound and material use in an 81 point specification process.
Show your customers that they are buying a product that works with their attention, instead of against it.
Benefits
Industry Recognition
Calm Tech Certification represents a commitment to excellence in design. By displaying the Certification on your products, you promise consumers an exceptionally graceful user experience.
Competitive Advantage
Amid an increasingly crowded market, Certification serves as a signal both to consumers and businesses seeking a compelling differentiation.
Marketing and PR Opportunities
Upon certification, the Institute can collaborate with your team to create a tailored marketing and PR strategy, including press releases and case studies published across social media which amplify your commitment to Calm Tech.
Ongoing Support
Certified organizations can opt to receive access to ongoing support from our advisory team of experts, to maintain internal focus on Calm Tech through their entire lifespan.
Verticals
Calm Tech Certified™ can be applied to a broad range of categories:
Smart Appliances
Transportation
Electronics
Artificial Intelligence
Automotive
Health
Homes
Vacation Rentals
Museums
Education
Websites and Apps
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Process Overview
Evaluation
Our team of Calm Tech experts will assess your products against a set of rigorous criteria, ensuring that they meet the Principles of Calm Technology for your sector.
Scoring and Feedback
Each product will be scored, highlighting areas of excellence, constructive feedback, and any remaining areas for improvement.
Certification Decision
Based on evaluation results, your products will be Calm Tech Certified™ – or given a roadmap for future editions/updates to receive certification.
Scorecard Categories
CT1. Attention
Products are evaluated on how they work with (or against) human attention.
CT2. Periphery
How does the product engage other senses through peripheral attention?
CT3. Durability
How does the product break down?
Does it offer support to customers in some way?
CT4. Light
Does the product use warm lighting or harsh, blue lights?
CT5. Sound
How does the product sound? For products with moving parts, what actions have been taken to prevent excess noise?
CT6. Materials
What kinds of materials are used?
Designing our future through the past
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