Search engines match a search term to a list of results. More than 80% of the job is done by bots, and the rest – the choice and curation - is done by humans. Humans and technology work alongside each other in this case.
V. Technology should amplify the best of technology and the best of humanity.
Maximize what humans do best and what machines do best. Humans are good at curation and creativity. Machines are good at repetition and large data sets.
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